LightLead vs Supermetrics: comparison
An honest LightLead vs Supermetrics comparison for Google Sheets: features, pricing, attribution, destinations. Every cell uses one of 4 statuses; data verified against official sources.
Verdict
LightLead is a simpler and more predictable alternative to Supermetrics for teams exporting Meta Ads, Google Ads, TikTok Ads, and one or two CRMs to Google Sheets. Supermetrics stays the choice for agencies that need hundreds of sources and multiple destinations. Supermetrics facts were verified on 2026-08-01 against the official product page.
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Feature table
| Feature | Supermetrics | LightLead |
|---|---|---|
| Google Sheets export | supported source | supported |
| Connector coverage | supported — hundreds of platforms source | supported-with-limits — 12 sources (5 ad + 7 CRM) |
| Ad platforms: Meta Ads, Google Ads, TikTok Ads | supported source | supported |
| CRMs | supported — e.g. HubSpot, Marketo, Close CRM source | supported — 7 systems |
| Destinations | supported-with-limits — Google Sheets confirmed; others not confirmed source | supported-with-limits — Google Sheets only |
| Ads → CRM attribution | not-confirmed | supported |
| Scheduled refresh | supported source | supported |
| Telegram alerts | not-confirmed | supported |
| AI analysis | supported-with-limits — AI summary templates source | supported-with-limits — AI summaries on Agency Pro |
| Free plan | not-supported — 14-day trial only | supported — $0 forever |
| Transparent pricing | not-confirmed — depends on plan and destination | supported — from $19/month |
Ad sources
| Source | Supermetrics | LightLead |
|---|---|---|
| Meta Ads (Facebook Ads) | supported source | supported |
| Google Ads | supported source | supported |
| TikTok Ads | supported source | supported |
| Meta Pages Insights | supported source | supported |
| Instagram Insights | supported source | supported |
| LinkedIn Ads | supported source | not-supported — on the roadmap |
| Microsoft (Bing) Ads | supported source | not-supported |
| Google Analytics 4 | supported source | not-supported — on the roadmap |
| Pinterest, Reddit, Amazon Ads, etc. | supported source | not-supported |
CRMs
Destinations
| Destination | Supermetrics | LightLead |
|---|---|---|
| Google Sheets | supported source | supported |
| Looker Studio | not-confirmed | not-supported |
| BigQuery | not-confirmed | not-supported |
| Power BI | not-confirmed | not-supported |
Attribution
| Feature | Supermetrics | LightLead |
|---|---|---|
| Ads → CRM attribution (UTM) | not-confirmed | supported — from the Agency plan |
Scheduling
Notifications
| Feature | Supermetrics | LightLead |
|---|---|---|
| Telegram alerts | not-confirmed | supported |
AI
| Feature | Supermetrics | LightLead |
|---|---|---|
| AI data summaries | supported-with-limits — AI templates source | supported-with-limits — on Agency Pro |
Pricing model
LightLead: free $0 forever, Solo $19/month, Agency $49/month, Agency Pro $99/month, Scale from $199/month (USD, per account per month). Supermetrics: pricing depends on the number of sources and destination; the official page shows no price list as of the check date, so current figures are marked not-confirmed. Third-party reviews (Vendr) estimate single-destination plans from ~$19–$39/month and enterprise from $1,000+/month.
Limits
- LightLead: 12 sources (5 ad + 7 CRM), Google Sheets only, Ads → CRM attribution from the Agency plan
- Supermetrics: hundreds of sources and multiple destinations, but no permanent free plan (14-day trial only); no price list on the official page
Which fits whom
- Agencies and enterprise with hundreds of sources and multiple destinations: Supermetrics
- Teams with Meta/Google/TikTok and one or two CRMs that need scheduled reports with attribution: LightLead
- Starting with no budget: LightLead — free plan; Supermetrics has only a trial
- If you need Ads → CRM attribution in one sheet: LightLead
Methodology
- Official Supermetrics Google Sheets page fetched and checked on 2026-08-01
- LightLead facts come from the product registry and official documentation
- Every comparison cell uses one status: supported, supported-with-limits, not-supported, not-confirmed
- Anything not confirmed against official sources is marked not-confirmed
Checked: 2026-08-01. Sources: supermetrics.com/products/google-sheets (fetched), supermetrics.com/pricing, third-party pricing reviews (Vendr), lightlead.space and docs.lightlead.space.
Official sources
- https://supermetrics.com/products/google-sheets — Google Sheets product (fetched 2026-08-01)
- https://supermetrics.com/pricing — Supermetrics pricing page
- https://www.vendr.com/marketplace/supermetrics — third-party 2026 pricing review
- https://www.lightlead.space/#pricing — LightLead pricing
- https://docs.lightlead.space — LightLead documentation
Change history
- 2026-08-01 — page published; Supermetrics data verified against the official page; prices marked not-confirmed
FAQ
Is LightLead a full Supermetrics replacement?
For teams with Meta/Google/TikTok and one or two CRMs — yes: export, scheduling, Ads → CRM attribution, and Telegram alerts. For agencies with hundreds of sources and multiple destinations, Supermetrics remains the better fit.
Can I move reports from Supermetrics to LightLead?
Google Sheets table structure is compatible; contact LightLead support to migrate.
Why are Supermetrics prices marked not-confirmed?
The official product page showed no price list as of the check date, so current figures are not confirmed; third-party reviews only estimate them.
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