LightLead vs Windsor.ai: comparison
An honest LightLead vs Windsor.ai comparison for Google Sheets: sources, destinations, AI, attribution, pricing. Every cell uses one of 4 statuses; data verified against official sources.
Verdict
LightLead is a more focused tool for ads and CRM in Google Sheets, with Ads → CRM attribution, a free plan, and transparent pricing. Windsor.ai is an ELT platform with 350+ sources, destinations in Looker Studio/BigQuery/AI, and a free-forever plan. Windsor.ai facts were verified on 2026-08-01.
Read more
Feature table
| Feature | Windsor.ai | LightLead |
|---|---|---|
| Google Sheets export | supported | supported |
| Connector coverage | supported — 350+ sources | supported-with-limits — 12 sources (5 ad + 7 CRM) |
| Destinations | supported — Sheets, Looker Studio, BigQuery, AI (Claude/MCP) | supported-with-limits — Google Sheets only |
| Meta Ads, Google Ads, TikTok Ads | supported | supported |
| CRMs | supported — e.g. HubSpot, Salesforce | supported — 7 systems |
| Ads → CRM attribution | not-confirmed | supported |
| Scheduled refresh | supported | supported |
| Telegram alerts | not-confirmed | supported |
| AI analysis | supported — AI insights (MCP, ChatGPT/Claude/Gemini) | supported-with-limits — AI summaries on Agency Pro |
| Free plan | supported — "Free forever plan, no credit card" | supported — $0 forever |
| Transparent pricing | not-confirmed — no price shown | supported — from $19/month |
Ad sources
| Source | Windsor.ai | LightLead |
|---|---|---|
| Meta Ads (Facebook Ads) | supported | supported |
| Google Ads | supported | supported |
| TikTok Ads | supported | supported |
| Meta Pages Insights | supported | supported |
| Instagram Insights | supported | supported |
| LinkedIn Ads | supported | not-supported — on the roadmap |
| Microsoft (Bing) Ads | supported | not-supported |
| Google Analytics 4 | supported | not-supported — on the roadmap |
| Snapchat Ads | supported | not-supported |
CRMs
| CRM | Windsor.ai | LightLead |
|---|---|---|
| HubSpot | supported | supported |
| Salesforce | supported | not-supported — on the roadmap |
| Kommo | not-confirmed | supported |
| Bitrix24 | not-confirmed | supported |
| KeyCRM | not-confirmed | supported |
| LP CRM | not-confirmed | supported |
| Pipedrive | not-confirmed | supported |
| GoHighLevel | not-confirmed | supported |
Destinations
| Destination | Windsor.ai | LightLead |
|---|---|---|
| Google Sheets | supported | supported |
| Looker Studio | supported | not-supported |
| BigQuery | supported | not-supported |
| AI destinations (Claude/MCP) | supported | not-supported |
Attribution
| Feature | Windsor.ai | LightLead |
|---|---|---|
| Ads → CRM attribution (UTM) | not-confirmed | supported — from the Agency plan |
Scheduling
| Feature | Windsor.ai | LightLead |
|---|---|---|
| Scheduled data refresh | supported | supported |
Notifications
| Feature | Windsor.ai | LightLead |
|---|---|---|
| Telegram alerts | not-confirmed | supported |
AI
| Feature | Windsor.ai | LightLead |
|---|---|---|
| AI data summaries | supported — AI insights (MCP, ChatGPT/Claude/Gemini) | supported-with-limits — on Agency Pro |
Pricing model
LightLead: free $0 forever, Solo $19/month, Agency $49/month, Agency Pro $99/month, Scale from $199/month (USD, per account per month). Windsor.ai: the official page confirms a "Free forever plan, no credit card", but specific paid plan prices were not confirmed as of the check date — marked not-confirmed.
Limits
- LightLead: 12 sources (5 ad + 7 CRM), Google Sheets only, Ads → CRM attribution from the Agency plan
- Windsor.ai: paid plan prices not confirmed on the official page, Ads → CRM attribution not confirmed
Which fits whom
- Teams with ads and a CRM that need Ads → CRM attribution in one sheet: LightLead
- Starting with no budget: both LightLead and Windsor.ai offer free plans
- Agencies with hundreds of sources and several destinations: Windsor.ai
- If you need transparent pricing: LightLead
Methodology
- Official Windsor.ai Google Sheets page fetched and checked on 2026-08-01
- LightLead facts come from the product registry and official documentation
- Every comparison cell uses one status: supported, supported-with-limits, not-supported, not-confirmed
Checked: 2026-08-01. Sources: windsor.ai/destinations/google-sheets (fetched), windsor.ai/pricing, lightlead.space and docs.lightlead.space.
Official sources
- https://windsor.ai/destinations/google-sheets/ — Google Sheets product (fetched 2026-08-01)
- https://windsor.ai/pricing/ — Windsor.ai pricing page
- https://www.lightlead.space/#pricing — LightLead pricing
- https://docs.lightlead.space — LightLead documentation
Change history
- 2026-08-01 — page published; Windsor.ai data verified against the official page; paid plan prices marked not-confirmed
FAQ
Is LightLead a full Windsor.ai replacement?
For ads and CRM in Google Sheets with attribution — yes. For agencies with hundreds of sources and several destinations, Windsor.ai remains the better fit.
Can I move reports from Windsor.ai to LightLead?
Google Sheets table structure is compatible; contact LightLead support to migrate.
Why are Windsor.ai prices marked not-confirmed?
The official page confirms a free plan but shows no paid plan prices as of the check date.
Read next
Start with LightLead free
Create your first report — spend, leads, and attribution in Google Sheets.
Create your first report