Why I built LightLead

Answering meant manual work

To answer, we had to open the ad accounts, export the metrics, check the CRM, move everything into Google Sheets, match leads to deals, and prepare a clear report. When you manage many projects, reporting becomes a separate daily job.

We tried many ways to automate reporting

At OZDO Agency we used manual exports, formulas, Google Apps Script, API integrations, and code generated with AI. At first glance, each new solution seemed to work. But the moment an API updated, a CRM field changed, a token expired, or a new project appeared, the automation started breaking.

Instead of analyzing ads, we were figuring out why a report had not refreshed, where the data went, and which formula broke again. A tool meant to save time was now demanding constant attention.

Connecting each new report or basic end-to-end analytics usually took us at least an hour. Even after launch, the setup still needed checks and maintenance. Across many projects, that approach became inconvenient and did not scale.

What the right tool looks like

We did not need another complex service with a separate interface. Marketers, account managers, and clients were already working in Google Sheets. So the sensible path was not to force everyone to learn a new system, but to automate the workflow they already had.

I wanted a tool that:

• connects ad accounts and CRM without code;
• automatically discovers available accounts and metrics;
• writes data straight into Google Sheets;
• refreshes reports on a schedule;
• ties ad spend to leads, deals, and revenue;
• sends key metrics and alerts to Telegram;
• makes it easy to see what changed and where to look.

That is how LightLead was born.

How LightLead works

LightLead was not built as a “someday we will make a service” idea. It came from a problem we faced at OZDO Agency: we needed a working tool for real ad projects, where data comes from different sources, reports must refresh regularly, and clients want a clear answer without waiting for a manual export.

LightLead connects Meta Ads, Google Ads, TikTok Ads, Meta and Instagram insights, and CRM systems including Kommo, Bitrix24, KeyCRM, LP CRM, Pipedrive, HubSpot, and HighLevel.

Data lands in Google Sheets automatically. In one spreadsheet you can see ad spend, impressions, clicks, leads, deals, revenue, CPL, and ROAS. UTM attribution ties ads to CRM results, and Telegram notifications let you get reports without constantly opening the sheet.

Once the data is in place, LightLead’s AI block helps compare periods, spot changes in metrics, and prepare short summaries for a marketer, a team, or a manager.

Accurate data first, AI insights second

For me it was important that LightLead never became a black box with nice charts and unclear numbers. That is why the data stays in the user’s Google Sheet: you can verify it, extend it with formulas, combine it with internal metrics, use it in your own dashboards, or share it with a client.

LightLead does not replace a marketer and does not make decisions instead of them. It removes repetitive technical work so a specialist can focus on what actually affects results: analyzing ads, finding the reasons behind changes, and making data-driven decisions.

Why I am building LightLead

I want connecting a new project to stop taking hours. I want a marketer to stop opening several ad accounts and CRMs every day just for one report. I want an agency to scale its number of projects without constantly complicating internal analytics.

And I want a manager or client to get a clear picture of results without waiting for someone to gather the numbers by hand for a day or a week.

That is exactly why we are developing LightLead at OZDO Agency.

Our principle: only verifiable facts

On this page and across the site we do not publish numbers we cannot verify. The connector lineup, pricing, and LightLead capabilities are described on the site and in the documentation, and the company’s legal details are listed below.

Operator and contacts

LightLead is a product of OZDO Agency. The service operator is:

Operator

ФОП ОЗДОЕВ АБДУРРАХМАН АББОЕЗИТОВИЧ

RNOKPP / DRFO

3560015636

Legal address

Украина, 08147, Киевская обл., Киево-Святошинский р-н, село Софиевская Борщаговка, ул. Соборная, буд. 126/13, кв. 106

Actual address

Украина, 08147, Киевская обл., Киево-Святошинский р-н, село Софиевская Борщаговка, ул. Соборная, буд. 126/13, кв. 106

Official email

[email protected]

Telegram

t.me/lightlead_support

Documentation

docs.lightlead.space