LightLead as a Supermetrics alternative
Compare LightLead and Supermetrics for exporting Meta Ads and CRM to Google Sheets: features, pricing, attribution. Claims verified against official sources.
LightLead fits if you need to export Meta Ads and CRM to Google Sheets with scheduled refresh and Ads → CRM attribution — without paying for hundreds of connectors you will never use. It is a Google Sheets add-on with a free plan, scheduling, attribution, and Telegram alerts.
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Comparison: Supermetrics vs LightLead
| Feature | Supermetrics | LightLead |
|---|---|---|
| Google Sheets export | supported source | supported |
| Meta Ads (Facebook Ads) | supported source | supported |
| Google Ads | supported source | supported |
| TikTok Ads | supported source | supported |
| Connector coverage | supported — hundreds of platforms source | supported-with-limits — 12 sources (5 ad + 7 CRM) |
| CRM connectors | supported-with-limits — depends on the plan source | supported — 7 systems out of the box |
| Destinations | supported-with-limits — Google Sheets confirmed; other destinations not confirmed source | supported-with-limits — Google Sheets only |
| Scheduled refresh | supported source | supported |
| Ads → CRM attribution | not-confirmed | supported |
| Telegram alerts | not-confirmed | supported |
| AI analysis | supported-with-limits — AI credits in Supermetrics Studio source | supported-with-limits — AI summaries on Agency Pro |
| Free plan | not-supported — 14-day trial only | supported — $0 forever |
| Transparent pricing | not-confirmed — depends on plan and destination | supported — from $19/month |
Methodology
- Official Supermetrics Google Sheets page fetched and checked on 2026-08-01
- LightLead facts come from the product registry and official documentation
- Every comparison cell uses one status: supported, supported-with-limits, not-supported, not-confirmed
- Anything not confirmed against official sources is marked not-confirmed
Checked: 2026-08-01. Sources: supermetrics.com/products/google-sheets, supermetrics.com/pricing, third-party pricing reviews (Vendr), lightlead.space and docs.lightlead.space.
Official sources
- https://supermetrics.com/products/google-sheets — Google Sheets product (fetched 2026-08-01)
- https://supermetrics.com/pricing — Supermetrics pricing page
- https://www.vendr.com/marketplace/supermetrics — third-party 2026 pricing review
- https://www.lightlead.space/#pricing — LightLead pricing
- https://docs.lightlead.space — LightLead documentation
LightLead limitations
- 5 ad platforms: Meta Ads, Google Ads, TikTok Ads, Meta Pages Insights, Instagram Insights
- 7 CRMs: Kommo, Bitrix24, KeyCRM, LP CRM, Pipedrive, HubSpot, GoHighLevel
- Destination is Google Sheets; no Looker Studio, BigQuery, or Power BI
- Ads → CRM attribution requires the Agency plan
- Google Analytics, LinkedIn, Salesforce, and more are on the roadmap
Pricing model
LightLead: free $0, Solo $19/month, Agency $49/month, Agency Pro $99/month, Scale from $199/month. Supermetrics: pricing depends on sources and destination; third-party reviews put single-destination plans around $19–$39/month and enterprise at $1,000+/month. Current Supermetrics figures were not confirmed on the official page as of the check date.
Which fits whom
- Starting with no budget: LightLead — free plan with 1 Meta Ads account
- Teams with one or two ad platforms and a CRM: LightLead is simpler and cheaper
- Agencies with hundreds of sources and destinations: Supermetrics has broader connector coverage
- If you need Ads → CRM attribution in one sheet: LightLead
Change history
- 2026-08-01 — page published; Supermetrics data checked against official and third-party sources; prices marked not-confirmed
FAQ
How is LightLead different from Supermetrics?
LightLead is an add-on with scheduled refresh, Ads → CRM attribution, and Telegram alerts, plus a free plan and transparent pricing. Check Supermetrics features and prices on the official page.
Can I move reports from Supermetrics?
Google Sheets table structure is compatible; contact LightLead support to migrate.
Why does the comparison say not-confirmed?
Supermetrics features and prices that could not be confirmed on the official page as of the check date are marked not-confirmed — this is required for a fair comparison.
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