LightLead vs Power My Analytics: comparison
An honest LightLead vs Power My Analytics comparison for Google Sheets: connectors, destinations, schedules, security, pricing. Every cell uses one of 4 statuses; data verified against official sources.
Verdict
LightLead is a more focused tool for ads and CRM in Google Sheets, with Ads → CRM attribution, a free plan, and transparent pricing. Power My Analytics is a connector with 70+ sources and data warehouse destinations, with a confirmed free plan but no paid pricing shown. Power My Analytics facts were verified on 2026-08-01.
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Feature table
| Feature | Power My Analytics | LightLead |
|---|---|---|
| Google Sheets export | supported — add-on with daily imports | supported — scheduled auto-refresh |
| Connector coverage | supported — 70+ sources | supported-with-limits — 12 sources (5 ad + 7 CRM) |
| Destinations | supported — Sheets, Excel, BigQuery, Data Studio, Power BI, Snowflake, SQL | supported-with-limits — Google Sheets only |
| Meta Ads, Google Ads, TikTok Ads | supported | supported |
| CRMs | supported — e.g. HubSpot, Salesforce | supported — 7 systems |
| Ads → CRM attribution | not-confirmed | supported |
| Scheduled refresh | supported — daily at a chosen time | supported — hourly / daily / weekly |
| Telegram alerts | not-confirmed | supported |
| AI analysis | not-confirmed | supported-with-limits — AI summaries on Agency Pro |
| Free plan | supported — free plan without a card | supported — $0 forever |
| Transparent pricing | not-confirmed — no paid pricing shown | supported — from $19/month |
Ad sources
| Source | Power My Analytics | LightLead |
|---|---|---|
| Meta Ads (Facebook Ads) | supported | supported |
| Google Ads | supported | supported |
| TikTok Ads | supported | supported |
| Meta Pages Insights | supported | supported |
| Instagram Insights | supported | supported |
| LinkedIn Ads | supported | not-supported — on the roadmap |
| Google Analytics 4 | supported | not-supported — on the roadmap |
| Google Search Console | supported | not-supported |
CRMs
| CRM | Power My Analytics | LightLead |
|---|---|---|
| HubSpot | supported | supported |
| Salesforce | supported | not-supported — on the roadmap |
| Pipedrive | not-confirmed | supported |
| GoHighLevel | not-confirmed | supported |
| Kommo | not-confirmed | supported |
| Bitrix24 | not-confirmed | supported |
| KeyCRM | not-confirmed | supported |
| LP CRM | not-confirmed | supported |
Destinations
| Destination | Power My Analytics | LightLead |
|---|---|---|
| Google Sheets | supported | supported |
| Microsoft Excel | supported | not-supported |
| Looker Studio | supported | not-supported |
| Power BI | supported | not-supported |
| BigQuery / Snowflake / SQL | supported | not-supported |
Attribution
| Feature | Power My Analytics | LightLead |
|---|---|---|
| Ads → CRM attribution (UTM) | not-confirmed | supported — from the Agency plan |
Scheduling
| Feature | Power My Analytics | LightLead |
|---|---|---|
| Scheduled data refresh | supported — daily at a chosen time | supported — hourly / daily / weekly |
Notifications
| Feature | Power My Analytics | LightLead |
|---|---|---|
| Telegram alerts | not-confirmed | supported |
AI
| Feature | Power My Analytics | LightLead |
|---|---|---|
| AI data summaries | not-confirmed | supported-with-limits — on Agency Pro |
Pricing model
LightLead: free $0 forever, Solo $19/month, Agency $49/month, Agency Pro $99/month, Scale from $199/month (USD, per account per month). Power My Analytics: the official page confirms a free plan with no credit card, but paid pricing was not shown as of the check date — marked not-confirmed.
Limits
- LightLead: 12 sources (5 ad + 7 CRM), Google Sheets only, Ads → CRM attribution from the Agency plan
- Power My Analytics: no paid pricing shown on the official page, Ads → CRM attribution not confirmed
Which fits whom
- Teams with ads and a CRM that need Ads → CRM attribution in one sheet: LightLead
- Starting with no budget: LightLead — free plan; Power My Analytics — also has a free plan
- Hundreds of connectors and data warehouse needs: Power My Analytics
- If you need transparent pricing: LightLead
Methodology
- Official Power My Analytics page fetched and checked on 2026-08-01
- LightLead facts come from the product registry and official documentation
- Every comparison cell uses one status: supported, supported-with-limits, not-supported, not-confirmed
Checked: 2026-08-01. Sources: powermyanalytics.com/integrations/google-sheets/ (fetched), powermyanalytics.com/pricing, lightlead.space and docs.lightlead.space.
Official sources
- https://www.powermyanalytics.com/integrations/google-sheets/ — Google Sheets connector page (fetched 2026-08-01)
- https://www.powermyanalytics.com/pricing — Power My Analytics pricing page
- https://www.lightlead.space/#pricing — LightLead pricing
- https://docs.lightlead.space — LightLead documentation
Change history
- 2026-08-01 — page published; Power My Analytics data verified against the official page; paid pricing marked not-confirmed
FAQ
Can LightLead fully replace Power My Analytics?
For ads and CRM in Google Sheets with attribution — yes. For hundreds of connectors and data warehouses, Power My Analytics remains an option.
Can I move reports from Power My Analytics to LightLead?
Google Sheets table structure is compatible; contact LightLead support to migrate.
Why is Power My Analytics paid pricing marked not-confirmed?
The official page confirms a free plan but does not show paid tiers.
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